LONDON–(BUSINESS WIRE)–Farfetch Limited (NYSE: FTCH), the leading international era platform for the luxury style industry, and Harrods, the sector’s most well-known branch store, nowadays announced a strategic partnership with the intention to see the 2 groups work collectively to offer Harrods global e-commerce platform.

Harrods will leverage the total electricity of Farfetch’s agency white-label presenting, Farfetch Black & White Solutions, to create a cutting-edge global on-line vacation spot for the enduring branch store’s client base.

Farfetch Black & White builds main multi-channel ecommerce platforms that allow retailers and types to seamlessly interact with their clients, even as permitting them to consciousness on the innovative aspects in their companies.

The partnership will see Harrods use and advantage from all the middle components of Farfetch Black & White, inclusive of e-trade control, operations support, international logistics aid, and technical support. Harrods will retain to operate and manipulate buying and selling at the website, including advertising, brand dating and product approach, all innovative and editorial content, and client services.

José Neves, Founder, CEO and Co-Chairman, Farfetch stated: “Harrods is famous for its exemplary technique to customer support and ‘art of the viable’ philosophy. Achieving the best degree of customer support in a digital international can be difficult, which is why Harrods has selected to accomplice with Farfetch Black & White Solutions. Our revel in of constructing platform technology for luxurious manufacturers manner that Harrods’ on-line provide will be each bit as thrilling as the in-save revel in.”

Harrods Managing Director, Michael Ward, said: “Harrods has been offering customers with the very best stages of service for over a hundred and seventy years, and has invested relentlessly in handing over this service-degree across every contact point of the enterprise. Partnering with Farfetch Black & White Solutions permits Harrods to work with the market-chief in e-trade era to deliver a continuing provider on line, so one can maintain to experience right away and unmistakably Harrods. Our shared objective with Farfetch Black & White Solutions is to ensure that Harrods virtual clients get hold of the identical exemplary carrier as those who visit us in-keep.”

Kelly Kowal, Managing Director, Farfetch Black & White Solutions stated: “Harrods has a global customer base, excellent product imparting, and incredible services inclusive of its loyalty programme. We will leverage all of our revel in in handling technical and logistical complexity for luxurious brand partners to deliver the whole thing required to acquire the fine virtual luxurious revel in for Harrods’ clients.”

About Farfetch

Farfetch Limited is the main worldwide technology platform for the posh style industry. Founded in 2007 through José Neves for the love of favor, and released in 2008, Farfetch started as an e-commerce market for luxury boutiques around the world. Today the Farfetch market connects clients in a hundred ninety nations with objects from more than forty eight nations and over 1,000 of the sector’s exceptional boutiques and types, handing over a honestly precise purchasing experience and get entry to to the most sizable selection of luxury on a single platform. Through its enterprise gadgets, which additionally encompass Store of The Future, Farfetch Black & White Solutions, Browns, and Stadium Goods, Farfetch keeps to put money into innovation and increase key technology, commercial enterprise answers, and offerings for the luxury fashion industry.

Leave a comment

Your email address will not be published. Required fields are marked *