Giant/Martin’s expands e-commerce footprint

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Giant Food Stores has rolled out its Giant Direct, Powered by means of Peapod, on line grocery pickup and transport carrier to 100 shops across 4 states.
The Carlisle, Pa.-based supermarket chain, a part of Ahold Delhaize USA, stated the service is now available at Giant and Martin’s Food Markets shops, the latter under Martin’s Direct banner.

Giant unveiled Giant Direct in January as its new e-commerce emblem, pushed by means of Ahold Delhaize USA’s Peapod on-line grocery arm. The banner, with a new, modern-day brand, replaced the Peapod by means of Giant branding.
To mark the Giant Direct rollout, Giant/Martin’s President Nicholas Bertram and keep supervisor Tim Dinsmore are set to participate in a ribbon-slicing event these days on the Giant store on South Spring Garden Street in Carlisle.

“As our customers turn out to be increasingly inquisitive about ordering groceries online, it’s important that we offer a solution that exceeds expectancies, and Giant Direct is that solution,” Bertram stated in a declaration. “Not handiest does Giant Direct allow us to meet the needs of our customer through a simple, smooth-to-use and customized virtual revel in, it positions us for future success inside the ever-developing virtual landscape.”
Giant said it has been launching Giant Direct at shops over the last five months. Through openings so far and extra places deliberate for the relaxation of the 12 months, customers throughout 90% of the store’s footprint could have access to online grocery ordering and shipping offerings.

Overall, Giant operates one hundred eighty supermarkets, 132 pharmacies and 102 gas stations in Pennsylvania, Maryland, Virginia and West Virginia.
“Giant Direct has had first-rate feedback from customers, and that’s in large part because of the team of Giant buddies who’ve labored diligently to bring Giant Direct to market,” consistent with Bertram. “I’m fantastically proud of the team that has helped us attain this milestone in our e-commerce application and stay up for the ongoing achievement of Giant Direct as we keep the rollout and beautify the revel in.”

Besides a new e-trade emblem, Giant Direct additionally ushered in a new online fulfillment idea.
In February, Giant opened a 38,000-rectangular-foot e-trade hub — bannered Giant Direct — in Lancaster, Pa., that serves as an important shipping location for online orders inside the place. Local customers can also place orders on-website on iPads internal a walk-up vestibule, bearing in mind pedestrian pickup and car curbside pickup. Parking spaces classified “Pick Up Here” allow online clients power up and have their orders added to their cars, and clean lockers inside the vestibule hold objects specified for pickup. Giant said the hub will enable it to serve approximately forty% more families within the region.
To vicinity a Giant Direct order, customers go to GiantDirect.Com or open the Giant cell app, enter their ZIP code and begin purchasing. After placing their order and sorting out, they’ll be requested to choose delivery or pickup.
Giant said it gives lots of items online, which include private-label and countrywide-brand products; clean produce, meat and seafood; deli meat and cheese; natural, gluten-free and natural ingredients; household items; and rotisserie chook. Customers can link their Bonus Card and earn Gas Extra Rewards on qualifying purchases and may redeem digital coupons. All orders are hand-picked, packed and added by using Giant Direct buddies.
As the carrier rolls out, new customers will receive promotional gives that include unfastened transport or pickup for an ordeal duration and a discount on their first order, Giant introduced.
Ahold Delhaize currently has ramped up efforts to expand grocery pickup across its U.S. Grocery store chains.
Last week, Landover, Md.-primarily based Giant Food started rolling out click-and-accumulate provider and plans to have it available at one hundred of its 164 Mid-Atlantic stores through the year’s end. Also, in June, Stop & Shop introduced same-day pickup at 20 shops in Massachusetts, Rhode Island, Connecticut, and New York, while Food Lion launched its Food Lion To-Go pickup provider at a hundred and five stores in the Carolinas and Virginia. And the Hannaford chain in New England has gradually improved Hannaford To Go, which numbered greater than 50 pickup places as of the cease of 2018.
Ahold Delhaize executives have stated the enterprise plans to greater than double its U.S. Click-and-accumulate sites to over 600 by way of 2019 and provide sixty-five % of its U.S. Purchaser base get entry to identical-day delivery and/or pickup service through 2020.

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