Giant/Martin’s expands e-commerce footprint

Giant Food Stores has rolled out its Giant Direct, Powered Peapod, an online grocery pickup and transport carrier, to 100 shops across four states. The Carlisle, Pa.-based supermarket chain, a part of Ahold Delhaize USA, stated the service is now available at Giant and Martin’s Food Markets shops, the latter under Martin’s Direct banner. Giant unveiled Giant Direct as its new e-commerce emblem in January, utilizing Ahold Delhaize USA’s Peapod online grocery arm. With a unique, modern-day brand, the flag replaced the Peapod using Giant branding. To mark the Giant Direct rollout, Giant/Martin’s President Nicholas Bertram and keep supervisor Tim Dinsmore will participate in a ribbon-slicing event these days at the Giant store on South Spring Garden Street Carlisle.

“As our customers turn out to be increasingly inquisitive about ordering groceries online, we must offer a solution that exceeds expectancies, and Giant Direct is that solution,” Bertram declared. “Not handiest does Giant Direct allow us to meet the needs of our customer through a simple, smooth-to-use, and customized virtual revel in; it positions us for future success inside the ever-developing virtual landscape.” Giant said it had launched Giant Direct in shops over the last five months. Through openings so far and extra places deliberate for the relaxation of the 12 months, customers throughout 90% of the store’s footprint could have access to online grocery ordering and shipping offerings.


Overall, Giant operates eighty supermarkets, 132 pharmacies, and 102 gas stations in Pennsylvania, Maryland, Virginia, and West Virginia. “Giant Direct has had first-rate feedback from customers, largely because of the team of Giant buddies who’ve labored diligently to bring Giant Direct to market,” consistent with Bertram. “I’m fantastically proud of the team that has helped us attain this milestone in our e-commerce application and stay up for the ongoing achievement of Giant Direct as we keep the rollout and beautify the revel in.”

Besides a new e-trade emblem, Giant Direct additionally ushered in a new online fulfillment idea. In February, Giant opened a 38,000-rectangular-foot e-trade hub — bannered Giant Direct — in Lancaster, Pa., an important shipping location for online orders. Local customers can also place orders on the website on iPads inside a walk-up vestibule, bearing in mind pedestrian pickup and car curbside pickup. Parking spaces classified “Pick Up Here” allow online clients to power up and have their orders added to their cars, and clean lockers inside the vestibule hold objects specified for pickup. Giant said the hub would serve approximately forty more families within the region.

To place a Giant Direct order, customers go to GiantDirect.Com or open the Giant cell app, enter their ZIP code, and begin purchasing. After placing their order and sorting it out, they’ll be requested to choose delivery or pickup. Giant said it gives many items online, including private-label and countrywide-brand products; clean produce, meat, and seafood; deli meat and cheese; natural, gluten-free, and natural ingredients; household items; and rotisserie chook. Customers can link their Bonus Card, earn Gas Extra Rewards on qualifying purchases, and redeem digital coupons. All orders are hand-picked, packed, and added using Giant Direct buddies.

As the carrier rolls out, new customers will receive promotional gives that include unfastened transport or pickup for an ordeal duration and a discount on their first order, Giant introduced. Ahold Delhaize has ramped efforts to expand grocery pickup across its U.S. Grocery store chains. Last week, Landover, Md.-primarily based Giant Food started rolling out click-and-accumulate provider and plans to have it available at one hundred of its 164 Mid-Atlantic stores through the year’s end. Also, in June, Stop & Shop introduced same-day pickup at 20 shops in Massachusetts, Rhode Island, Connecticut, and New York.

Food Lion launched its Food Lion To-Go pickup provider at a hundred and five-stores in the Carolinas and Virginia. The Hannaford chain in New England has gradually improved Hannaford To Go, which numbered more than 50 pickup places as of the end of 2018. Ahold Delhaize executives have stated the enterprise plans to gmorethan double its U.S. Click-and-accumulate sites to over 600 by way of 2019 and provide sixty-five % of its U.S. Purchaser base entry to identical-day delivery aandpickup service through 2020.

Johnny J. Hernandez
I write about new gadgets and technology. I love trying out new tech products. And if it's good enough, I'll review it here. I'm a techie. I've been writing since 2004. I started Ntecha.com back in 2012.