E-commerce Firm FlowerAura Forecasts Rs 300 Cr Revenue By 2021
E-commerce gifting firm FlowerAura is waiting for revenue of Rs 300 crore by means of FY2021. Established in 2010, it is also in talks to raise $15 million to scale up its operations throughout the united states of America and supply personalized gifting reports to its customers.
The employer founded by Himanshu Chawla and Shrey Sehgal presently encompasses 22 achievement centers in 8 cities across India, inclusive of Delhi NCR.
Himanshu Chawla, Director, FlowerAura, said, “We are aiming to develop six fold boom within the gift numbers by the cease of 2021, in terms of the variety of orders. This year, we have deliberate to open 15 extra achievement centers across India below our growth plans for the FY 19-20. We also are operating to expand in new classes of personalized presents, flowers, cakes, and top class customizable gifting alternatives to make every occasion unique for their customers.”
The Indian gifting marketplace categorized in competition gifting, non-public gifting, and corporate gifting possesses a large potential for market players. The general length of the Indian corporate and private gifting market has crossed Rs 250,000 crore in 2017, as in keeping with a have a look at through Technopak management consultants.
Out of which, corporate gifting on my own is envisioned to be Rs 12,000 Cr with growing at a price of 2 hundred according to cent in keeping with annum. FlowerAura with a huge assortment of freshly handpicked flowers & bouquets, Delicious Cakes, Handmade Chocolates, and Heart-warming Gifts caters to all three categories of gifting within the Indian market.
Affluent lifestyle and current buying desires of the aspirants have resulted in a large shift in patron behavior in recent years. The new financially strong clients from the city center-elegance class with higher according to capita earnings are transferring from traditional gifting alternatives like edibles and greeting cards closer to unique and unconventional custom designed gifting thoughts, which in addition remodel a gift into a symbol or token of a non-public bond.
In fact, there was a noticeable boom in the number of male customers online gifting portals in the latest time. This is signifying an emotional exchange in male conduct, in which they’re beginning up and expressing their feelings with gifts. In fact, the range of human beings looking for custom designed presents with personalized messages has almost tripled within the remaining three years. FlowerAura is presenting greater thoughtful & emotion-crammed customized/personalized gifts with the same-day delivery alternative, which help aspirational clients to go beyond plant life and cakes.