E-Commerce

This Singapore-based E-trade Platform Taking Companies to China Thinks Social Commerce is the Strategy of the Future

Kawai Chong, the CEO of Kino Biotech Group and co-founding father of both Kinofy and the Kinohimitsu brand, is a man who dons many hats.
With over two decades of revel within the health and beauty industry, Chong is many older experts in Asia who apprehend what the customer wishes.
At Kinney, a spin-off of Kino Biotech Group, Chong is supporting emblem owners to kickstart their entry into the China market through move-border e-trade importation. This technique of importation extensively reduces the premature funding required for agencies to set up a presence in China.
For example, the system for product registration is simplified and expedited. This presents speed to the marketplace, that’s important for instant-paced retail groups. Also, thru go-border e-trade importation, traders are most effectively prone to pay taxes upon the sale of products. This has a hugely positive effect on the merchant’s cash flow.
Kinney claims to combine e-trade management, advertising, marketing automation, order control, inventory management, logistics management, transport control, and more with the Kinofy cloud-primarily based platform that offers traders a single view in their commercial enterprise, each time, anywhere.
Chong leads the Kinofy team to craft an all-rounded and seamless purchasing enjoy through online and offline channels, ensuring that present-day purchasers gain from a holistic purchaser journey.
Entrepreneur Asia Pacific caught up with Kawee Chong to analyze more approximately the e-trade platform that he helps run, the energy of social media, and go-border alternate possibilities.
Over the years, retail has advanced from brick and mortar shops to e-commerce, e-marketplaces and now, social commerce is heading mainstream. If you have a retail, commercial enterprise, hop at the social commerce bandwagon these days. There’s no time to waste, thinks Chong.
“Social media lets us satisfy the need for romance and belonging by forging connections and building communities. From an enterprise attitude, social media platforms are a brilliant way to accumulate and have interaction our goal audiences and sooner or later convert them into customers or maybe advocates,” Chong said.
Strategy
Chong says Kinofy’s 8-Step Market Entry Programme is specifically designed to equip traders with the necessities they want to start their social trade business in China. Besides a robust e-commerce platform and cost added offerings, traders are empowered with marketplace insights, realize-hows, and practical training that put together them to be operationally equipped.
“Once merchants have efficiently registered their merchandise and set up their WeChat keep, we offer solutions that help them in riding keep site visitors and constructing logo groups,” Chong explains.
At Kinney, Chong believes that constructing a strong logo network is key to the logo’s growth and sustainability. Hence, we provide over two hundred social selling tools inside the platform that traders can also use to construct, engage and manipulate their emblem community. Unlike some other social platforms that limit content attain, WeChat traders might also talk immediately with a hundred% in their fans.
Future Plans
For merchants who come on board with Kinofy, Chong strives to alleviate their issues over the multitude of demanding situations that incorporate new market access, particularly one as large as China. To achieve this, the employer enables them to simplify complex techniques, expedite tedious strategies, automate repetitive duties and build a seamless infrastructure.
“It is all approximately Smart, Simple, and Seamless,” Chong said.
The employer focuses (and has continually been) on assisting foreign manufacturers in breaking into the China market says, Chong.
“Besides Singapore homegrown brands, on board with us are also manufacturers from our closest neighbor, Malaysia, in addition to manner throughout the globe, from Canada. In our pipeline are manufacturers from everywhere globally, such as Australia, UK, the US, France, and South Korea. At the same time, we are actively on the lookout for capability-certified partners,” Chong said.

Johnny J. Hernandez
Zombie aficionado. Beer practitioner. Coffee geek. Total alcohol maven. Freelance reader. Spent the better part of the 90's creating marketing channels for trumpets in Jacksonville, FL. Spent a weekend working on chess sets in Mexico. Spent a weekend creating marketing channels for Magic 8-Balls in Hanford, CA. Spoke at an international conference about developing inflatable dolls in Las Vegas, NV. Had some great experience importing muffins in the UK. Had a brief career getting my feet wet with crayon art in Pensacola, FL.