E-Commerce

AI And Online Reputation: 3 Things You Should Know

What people say about you online can dramatically affect your business, whether what they are saying is true or not. There are so many websites today, you might not even notice the negative comments until a customer mentions it, or worse, your business starts to drop off. Fortunately, artificial intelligence (AI) can help you manage your online reputation by monitoring the web 24/7 to see what is posted about your business. Even if you had the staff to surf the web 24/7, it would be impossible to do what AI can do in an instant.

AI And Online Reputation

What you need to know about AI and your online reputation

1. AI can help you respond promptly to negative comments and constructive criticism.

What’s worse than a negative comment about your business online? A negative comment that’s allowed to languish unanswered for days, weeks or months. To your customers or potential customers, not posting an answer makes it seem that your business doesn’t care about what people say about it. However, the truth may be that you just didn’t notice the comment. This is especially likely if it was posted on a site that you don’t usually frequent. AI technology makes online reputation monitoring easy and allows you to be proactive about negative comments about your business.

2. AI can respond to easy questions and comments.

AI not only can identify comments about your business, it can also help answer easy questions. Unanswered questions can also harm your business reputation and cause potential customers to choose your competitor over your business. Frequently asked questions, such as your hours, your address and your daily specials, can easily be handled by AI, improving your customer service and freeing up your employee’s time for other tasks. It’s estimated that by the end of this year, more than 25 percent of all customer service functions will be handled by AI.

3. AI can help bad reviews from happening in the first place.

Another way AI can help with your online reputation protection is by preventing bad reviews and negative comments from happening. By having AI handle a portion of your customer service functions, customers and potential customers can get the answers they need about your business 24/7. This helps prevent confusion and frustration about not being able to get someone online or on the phone when they want or need an answer. In addition, since your staff will have more time to interact with customers in your store or restaurant, your customers are less likely to have service complaints.

To learn more about AI and how this technology can be a useful tool for online reputation management for business, complete the form on our website or contact Net Reputation.com today at (insert contact info). We’ve been helping businesses like yours take back control of their online reputations since 2014.

Johnny J. Hernandez
Zombie aficionado. Beer practitioner. Coffee geek. Total alcohol maven. Freelance reader. Spent the better part of the 90's creating marketing channels for trumpets in Jacksonville, FL. Spent a weekend working on chess sets in Mexico. Spent a weekend creating marketing channels for Magic 8-Balls in Hanford, CA. Spoke at an international conference about developing inflatable dolls in Las Vegas, NV. Had some great experience importing muffins in the UK. Had a brief career getting my feet wet with crayon art in Pensacola, FL.